Public Relations
Creating a buzz
PR aims to get your key messages into print and onto the air to raise the profile of the client. Editorial exposure carries more kudos than advertising and represents a different way of reaching your target audience.
The success of any business hinges on what they say, and what others say about them. Companies are increasingly seeing the benefit of using PR to promote their business in selected consumer and trade publications. By understanding all there is to know about a client, it is possible for us to cultivate and develop a positive reputation for them. As brand loyalty is established, emotional connections are made, which successfully drives sales. We recognise the importance of both proactive and reactive PR to ensure clients gain maximum exposure in any circumstances.
Over the years we have developed and maintained good working relations with the media, including local and national newspapers, magazines, radio and television. This puts us in a very strong and influential position when it comes to getting coverage for our clients. We have experience in short-term campaigns, such as product launches and also long-term strategies to achieve specific business aspirations.
For the year 2008-2009, the Advertising Value Equivalent total for all our clients is £2.26million. The most influential media we have achieved is the global broadcast channel CNBC.
Some choose to supplement their advertising and marketing strategy with PR, others choose PR as a standalone discipline. Whichever way you work, it works.
Technology and the news
We utilize the latest online technology to manage our media contacts and the distribution of news. Every approved client press release is uploaded to our virtual press office, along with easily downloadable hi-res images. This makes news and pictures very accessible to the media along with an archive of client news.
Our Services
