Integrated Communications
All in the Mix
The shift in the advertising and media industry has caused Integrated Communications to increase in significance as it develops into a primary strategy for marketers.
Integrated Marketing Communications uses a holistic approach to promote buying and selling in the marketplace. This concept involves a combination of two dominant forms of marketing channels: online and offline. Online marketing channels such as e-marketing campaigns, SEO, pay-per-click, affiliate, email, banner, webinar, blog, RSS, podcast, and Internet TV are relatively modern. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. The ability to design and develop integrated marketing communications using all the elements of the marketing mix, takes time and commitment to master.
At Ward Lovett we have a wealth of experience in cross-platform campaigns. We understand how important it is to select the most effective communication channel, but also how these channels can complement each other to gain maximum effectiveness. Dependent on the intended target audience, different combinations of multiple forms of communication are required. We can analyse your requirements to find out which channels would prove most effective for you. From mass media to more specialised (niche) media, we consider everything when creating an integrated campaign for you.
Our integrated approach ensures you optimise your marketing budget, achieving the best mix of online marketing and traditional offline media, implemented with first class client service. What's more, we only use the latest technology and techniques to deliver measurable results.
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