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Clive Reeves Organises Retail Therapy
Thursday, 13 August 2009
Our Knowledge Hub event for retailers is almost upon us, where we’re going to find out about the benefits and opportunities of TV advertising from our friends at ITV. Because we’re an ad agency, we already know about that – it’s our job – but it’s good that we’re going to get a refresher. Things are definitely changing at ITV, so perhaps there are some new ways of TV planning and deals to be done. I know that a presentation from ITV wouldn’t be complete without a sneak preview of their next season’s offering. Looking forward to that. Shame there’ll be no more Inspector Morse!
We’ve worked with NLP expert Matt Caulfield for some time. He’s great at giving really simple techniques for moving things in either direction – either jollying everything up, motivating people and getting things cracking, plus, he’s also an expert in slowing things down and making the most of life! He’s always an interesting listen, and despite having heard him speak many times before, there’s always something new and at least one nugget that makes you think ‘I’ll have a go at that!’
I’m not sure whether I should be proud of the concept of this session, which is borne of my ‘grumpy old man’ status, where retail staff haven’t provided me with the shopping experience I believe I deserve. It often results in me inconveniencing myself to buy elsewhere, despite the store having what I went for in the first place! Maybe I need to have a word with myself.
Back to our event, it’s open to retailers who would like to increase footfall and then actually sell stuff to people once they’re in store. Simple principle, but it’s one of the basics that can sometimes fall by the wayside in the fast moving chaos that is modern retailing!
It’s invite only, and there are only 14 spaces, so anyone wanting to join in needs to be snappy in letting us know they want a place. It’s free, it’s lunchtime on Thursday 20th August and it’s at our Knowledge Hub, located next to our offices at junction T7 on the M6 Toll.
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