Blog
Monetising Social Networking Sites?
Tuesday, 24 February 2009
Having given my digital team the task of experimenting on Facebook advertising for a couple of test clients I have to report back the results have been extremely poor.
We have enjoyed much success using the Facebook surveys to guage consumer reaction to different offers and products. Whilst no means as robust as a full survey it does give you a good steer on whether an idea has potential or has no scope for development. This can save us advertising agencies a huge amount of time in our creative think tanks and give our pitches a far greater chance of success with the clients' focus groups.. Click here for more.
2009 New Year New Web Site
Tuesday, 13 January 2009
Short Term Loss vs Long Term Gain..
Following on from our December post we have seen the exponential growth of online sales through the key xmas and boxing day sales periods. Contrastly the high street has experienced the pain we have all predicted.
Many brand names such Woolworths, Morgan, Wedgewood, Adams have gone and we are told that there are atleast another 11 that are in a critical state and will be lucky to survive January never mind 2009. Click here for more.
The Christmas Crush does not necessarily mean Gold Rush...
Monday, 8 December 2008
So according to Moneysupermarket.com today is going to be a record on line sales day with over L320 million worth of purchases. Whilst traditional retail high street stores are having a torrid time in 2008 the online bandwagon is gathering momentum.
Granted some traditional retailers have embraced the online world and thus are protecting their share in the market place but a worrying phenomenon is occurring across our towns and cities in the uk which could change the way we measure the success of our marketing campaigns forever. Click here for more.
COI
Tuesday, 2 December 2008
Central Office of Information:
At a time when focus on costs is key to all businesses and the worry of redundancy hovers over employees and employers alike I find the messages I am being bombarded with from the COI absolutely flabbergasting.
Having spent the weekend at friends who have moved to ST Ives in Cornwall I was faced with at 287 mile trek back to sunny staffordshire on Sunday. Being a slave ot my art, i decided to eject my Drifters CD and review the quality of the commercial radio world travelling through many different counties and transmission areas.Click here for more.
The Media Massacre
Tuesday, 18 November 2008
Ok we are in recession, the credit crunch has had its first birthday and we are about to hit 3 million unemployed, never mind how many hundreds of thousands missing illegal immigrants. 2008 has been tough on the media and advertising agencies alike. Here at WL we have seen a massive swing in terms of client spend from traditional media to online advertising.
But I find myself asking myself are we in danger of killing our media offerings off too early? For decades the Great British media scene has been the envy of many western countries. Many of our EU compatriots dont have the regional press scene never mind the regional offerings from commercial tv and radio. Frankly media buying abroad can be likened in some cases to the MacDonalds offering. i.e. do you want fries with that sir? We are unique and that is what makes us great.Click here for more.
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