16 February 2012
The proof is in the pudding (or your very public errors)
We've been noticing some rather impressive errors that have become highly publicised in the social media world over the last few weeks, with some spectacular mess ups from some big named businesses and brands.
So we've been asking ourselves if this is the latest craze, because after all, all publicity is good publicity, right? And with global doom and gloom being reported across the media daily, some light hearted mockery is bound to meet the necessary requirements of a viral campaign.
Take for example the clever people at La Redoute last week, who forgot to remove a naked swimmer from the background of one of its kids clothes pages on its website.
The image was quickly removed, but not before it had been posted by millions across the globe and a series of spoof images featuring the faces of famous French personalities following it. A spokesperson for the La Redoute made noises about an enquiry into how the error occurred, but the 'damage' was already done. In all honesty, I was aware of the La Redoute brand before the media frenzy, but had never visited the site before- I have now.......Good plan!
Another equally hilarious error appeared in today's Guardian paper and subsequently across the social media spectrum.
Now, how many people are going to buy a copy just to see if someone could be that daft as to forget to pop in a quote? Rather handy as sales of physical copies of newspapers continue to dwindle and it's a bit below the Guardian to offer it's reader a £9 holiday to Butlins this summer!
With very public errors like these, we also can't help but notice how many people jump on the 'it's all just a publicity stunt' bandwagon. Again, it goes back to the, 'all publicity....' argument, but just how damaging is having the whole nation question or ridicule your brand?
So, with this in mind, we've come up with a fantastic plan. We're going to stop proofing our client's work and see how funny our errors are and how much publicity we can get from them.....!?
Or perhaps not. On second thoughts, we'll stick with a fully functional and carefully planned (and proofed!) campaign and leave the 'they haven't have they?!' moments for 1st April!